Tim Walden
Beverly Walden
The Walden Experience: A Journey through Imaging
This program brings together the
talent and experience of Tim and
Beverly Walden, best-known for their
black and white Relationship style of
imagery. Now approaching their third decade in business,
they bring invaluable knowledge to the table when it
comes to branding and running a successful high-end
studio. Teaching fresh and innovative marketing and sales
techniques mingles with passion and emotion as they
speak of their love for portraiture and this industry. Never
content to sit back and watch the world go by, they are
still a driving force and an inspiration to those who follow.
Recently awarded the Gerhard Bakker Award at IUSA 2007
for excellence in educating fellow photographers, Tim and
Beverly are excited to be invited to share their “Journey
through Imaging.”
“There are two men inside the artist, the poet and the
craftsman. One is born a poet. One becomes a craftsman…”
Cezanne~1860
Some topics to be covered include…
- Style…the defining line that separates you from the
“masses”
- Branding…what is it and how does it apply to you
• Perception is more important than reality or “to be
successful, you must look successful”
- Key photographic, lighting and posing techniques examined
with hands-on demos
- Pre-capture and Post-capture elements that are needed
to construct a great portrait that will stand the test of
time
- Understanding the “Places of Walden’s” …Walden’s,
Beau Visage and S17
- The 3 “P”s of Marketing…Principles, Processes and
Products
• Sales Excellence…the Suggestion Brochure is the key!
- Beau Visage, our trading-up company, its products and
short demo of how the Waldens use Painter to create
one-of-a-kind art pieces for the discriminating buyer
- How important is graphic design in today’s digital
studios? It is vital! Let the Design DoctorTM help you
get started.
Prerequisites:
- Must understand basic studio lighting, i.e. Keylight,
background light, accent light, etc.
- Must have been in business either part or full time for
two or more years.
- Must have basic understanding of portrait photography
principles such as composition and posing structure.
- Must have basic understanding of how Photoshop works.
