Michael Taylor & Monica SigmonTaking it to the Next Level
Want a studio that turns your best customers into clients for life? Spend a week with Monica and Michael and learn how you can have it all! With Michael being a “seasoned vet,” and Monica a “new kid on the block,” you will learn the importance of balancing innovative strategies with tried and true techniques. Learn the tricks of the trade for running a well-rounded studio in today’s competitive marketplace that will immediately set you apart
This spectacular class will include inspiration and goal setting with Monica. She will share with you how she began her company with a vision six years ago and how, by following that vision, she has built a successful high-end portrait business with a reputation for innovation, excellence, and cutting-edge imagery. It’s all about balancing your business and personal goals, photographing your passion, and living the life you want to live.
Then the baton passes to Michael and lighting. Light… how we use it, caress our subjects with it, and tell a story with it, is what enables us to master our craft. The basic principles of being able to find or create lighting are very simple. To take these principles and make them work for you in every situation is an art. Michael has often been quoted as saying “the whole world is our studio.” His goal is that you to be able to walk into any location and be comfortable in how you are going to light that situation. Wouldn’t you like to work with confidence anywhere? You will after this class. Instruction will include classroom lecture, as well as hands on learning. Helen Yancy says Michael’s portraits “take my breath away.” Ray Lowe, President of the British Institute of Professional Photography, calls Michael the “finest environmental photographer in the world,” and Hanson Fong calls him ”The God of Light” and says that “Michael can handle any lighting situation, anyplace, any time. He is the best I have ever seen.”
But Monica and Michael both admit that even the best photographers in the world won’t stand a chance if they don’t understand Marketing. They will share with students a wealth of information, ideas, and specific strategies and campaigns that have positioned their studios as the most cutting-edge in their areas. Through deliberate branding and imaging, Monica attracts the kinds of clients she wants and will show you how to do the same. Michael will share the secrets of the event that single-handedly makes him money all year long.
This class will be great for those who are just getting started in business as well as those who have been in business awhile. Whatever stage of business you are in, you won’t want to miss this program!!!
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