Aletha Speakar & Steve Larson

The A.B.C.’s of Business

The PPA Approved business course (ABC) is the most comprehensive business course in photography to help photographers create a profitable and successful studio. This course fulfills the core requirements of PPA’s Certificate of Business Management. It includes the five core business competencies: (1) Financial Management and Accounting, (2) Successful Business Planning, (3) Marketing and Promotions, (4) Sales and Customer Service, and (5) Studio Operations.

A photographer completing this course will have the fundamental understanding of business to effectively compete in a given market area. This includes knowing:


In today’s competitive photographic industry it takes more than artistic talent to be successful; you need to be a business person, understanding the market place and what it takes to attract clients, creating incentives to encourage clients to purchase your expectation of sale, and creating customer loyalty that will generate a wealth of return and referral clients. This is a must take course that will help you create a thriving photographic business.

Optional: Class Workbook is $75 and payable first day of class.

e-mail: speakars@netins.net