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Jean, Dave & J.D. Wacker

Seniors, Families & General Portraiture

Together the Wacker family covers the entire gamut of professional photography, from image capture to marketing and sales. The family’s photographic roots date back to 1906 and continue presently through the fourth generation. They have presented programs, seminars, workshops, and classes across the country, including seven national platform programs. They co-authored their digital help book, The Wackers Digital Cookbook, which is in its fourth printing. Their easy-to-follow speaking style makes even the toughest theories and demonstrations easy to understand. They pride themselves in presenting material in a no-nonsense, nuts and bolts, how-to-do-it approach to teaching. While always being on the cutting edge of new technology, they never forget the new photographers who are starting their business. The Wackers’ themes are: “We’ll help you get your life back,” and “We want to show you something that you can take home and start making more money tomorrow!”

Learn how they get clients to travel from a market 200 miles in diameter and come to a small rural town from the big cities. Follow their workflow from photographing live models indoors and out with such careful color management little correction is needed in production.

No matter how artistic your images may be, you must first get clients into your studio to photograph them. After the session the order must show a profit. Learn the marketing tricks and promotions that have kept the Wackers in business for 101 years. See how you can utilize your computer, email, studio DVDs and website to bring clients and stay ahead of the big corporate studios. Learn new services and products that will keep the cash flow up in those slow times.

In short, the course will take you through recruiting business to the final delivery. Whether you’re a relative newcomer to digital and need to get organized or an old timer that is tied to his computer with no free time, the Wackers will share their self-learned methods to solve your problems.

The course will cover

1. A digital workflow that will “Get Your Life Back”
   
2. Basic posing & lighting techniques – Indoor, Outdoor (weather permitting), Corrective Posing
   
3. Choosing locations and props
   
4. Color management and image processing
   
5. How to enhance images with PhotoShop Techniques that will put you ahead of the competition and save you time
   
6. Learn Workflow shortcuts
   
7. Produce your own studio promotions, CDs, DVDs & website.
   
8. Marketing promotions and ideas that bring in children, seniors, families and groups
   
9. How to produce additional product lines to help the cash flow in slow times
10. What’s new on the digital horizon?

e-mail: jdfotos@dotnet.com